There's 4 Types of Shoppers For Wholesale Costume Jewelry

If you've ever dreamed of owning an antique or fashion jewelry store; chances are you have a love affair with trinkets, jewels and gems that sparkle, shimmer and shine. There are various types of jewelry shoppers; those that love to pick up and feel the odd piece that beckons mysteriously to them and those that scour thrift markets, garage sales and the Net for the cheapest pre-loved bargains of the century or clearance sales.

Understanding the various types of shoppers that will peruse and hopefully purchase from your retail or wholesale costume jewelry store is vital. These tips and brief outlines should help you meet each customer with confidence and the ability to give them what they want. It's rather handy to ascertain how a jeweler views you as well...so here's the breakdown of shoppers. Which one are you?

Discount Shoppers: Let's get the job done at the lowest possible price available and will wait outside at 2am despite hail, rain and snow for the best price when the big final clearance sale hits!

Bargain Shoppers: These people shop for quality merchandise at a low price and are happy to visit various stores to ensure the best deal, but they are unlikely to waste time and effort on low quality products either.

I love Brands Shoppers: This shopper has an emotional connection with the products they choose and price is never their main priority. Celebrity endorsed merchandise works exceptionally with this type of shopper.

The Better Than Shoppers: These shoppers believe that they are 'better than' others and will purchase according to having something that others cannot have for a variety of reasons...if others have it too; then as one would expect this group no longer want it!

There you have it. When deciding upon your next pieces of wholesale fashion jewelry you wish to buy; whether they are as gifts for loved ones, an important personal occasion or as stock for your new jewelry business adventure; it's a good idea to know what type of shopper you are. Understanding these different types of shoppers will prove beneficial as no doubt they are all your potential customers.